Reports in the USA indicate that Continental Airlines is in the final stages of a feasibility study of a Tel Aviv-San Francisco route, which could be launched by the end of 2011.
 
Continental's Tel Aviv-Newark flights are running at 95% occupancy, and the merger with United creates more possibilities of direct flights from Tel Aviv's Ben-GurionInternationalAirport to international air travel hubs.
 
If the plan goes through, Continental would be the first airline to fly directly from Tel Aviv to San Francisco, a popular destination due to its closeness to Silicon Valley. Continental leads foreign airlines at Ben-GurionAirport in terms of passenger numbers and is the airport's second-busiest after El Al.
 
Continental has not yet decided on details about the route, or when it might be launched. It will also have to decide what plane to use; the airline currently uses Boeing 777s on its Tel Aviv-Newark route.

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